Biz Conf

Randall Thomas

Randall Thomas is a classically trained musician that took one too many calculus classes along the way and got sucked into the sciences. Being both blessed and cursed with a strange form of technology ADD, Randall has worked in various industries with numerous startups covering everything from robotics, to low level telecommunications and networking to applied computing for stock trading systems. Randall’s most recent obsession with shiny new technology comes in the form of non-mainstream languages like Ruby, Erlang, and OCaml.

When not glued to a computer Randall is likely lost in book or on a running trail wondering if he will get to the end of either.

Company: Engine Yard

Presentations at BizConf

• Selling Value For Fun and Profit

  Thursday, August 20, 2009 at 2:00 PM

  When selling technology solutions, far too often we focus on selling
  the technology and not the solution. This can lead to problems. When
  dealing with a technical buyer, it can lead to dogmatic arguments that
  can prevent the deal from getting done. When dealing with a non
  technical buyer, it can cause a lack of understanding that ultimately
  leads to an unhappy client. If instead we focus on identifying and
  selling the value – the solution to a problem, the ability to overcome
  a technical challenge – we can obtain better deals, happier clients,
  and higher revenues.

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